Social Not Working? photo by John.Karakatsanis Twitter and Facebook, Orkut. Digg, Linked in! Add to that services such as Skype, MSN, Yahoo! Messenger, Google Talk What about blogs, forums, wikis, podcasts? Uff! There are many social networks, and many services and options available. What’s the problem? Web 2.0 technology has given a boost to the concept of “networking”. It is no longer enough to just surf the internet, but to actively participate and to share. The keywords are collaboration and community. It has been referred to as “Social Not Working”. According to the Urban Dictionary, the term refers?as the practice of spending unproductive time on social-networking sites, especially when one should actually be working. What does this mean for Project Management? What does this mean for project management when you are working with a team at the customer site? Some companies have a policy that denies access to any social network and any attempt to do otherwise is against corporate policy. Others take a more liberal approach and allow their employees free access to social media. As a Project Manager for a consulting company, you will enjoy being monitored for individual performance as well as project performance. In this situation, the majority of the time the project team follows the customer policy. It is up to the project manager, if there is no customer policy, to work with the customer and team to improve the project’s success and team morale. Inevitable to remember the lack of confidentiality of the social networks which can represent a not affordable?tradeoff?for most of the commercial projects. The bright side Social Networks are valuable tools for any team, especially for the so-called?new workforce: young workers in their twenties and thirties are the most frequent users of the social toolbox. According to Don Tappscot, author of Wikinomics; Growing up Digital, and Grown up Digital, that is the?platform they grew up on. The following are some examples of the uses of these tools: